{"id":4366,"date":"2022-05-09T11:49:43","date_gmt":"2022-05-09T15:49:43","guid":{"rendered":"https:\/\/espacestudio.ca\/?p=4366"},"modified":"2022-05-09T11:50:04","modified_gmt":"2022-05-09T15:50:04","slug":"the-top-challenges-facing-the-events-industry-in-2019","status":"publish","type":"post","link":"https:\/\/espacestudio.ca\/en\/the-top-challenges-facing-the-events-industry-in-2019\/","title":{"rendered":"The Top Challenges Facing the Events Industry in 2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;The Top Challenges Facing the Events Industry in 2019&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_single_image image=&#8221;4367&#8243; img_size=&#8221;full&#8221;][vc_column_text]At this point in a new year, your\u00a0<a href=\"https:\/\/www.eventbrite.com\/blog\/event-creator-resolutions-ds00\/\" target=\"_blank\" rel=\"noopener\">event management resolutions<\/a>\u00a0are faltering. Old challenges \u2014 and some surprising new ones \u2014 have already made you question\u00a0<a href=\"https:\/\/www.eventbrite.com\/blog\/2019-goals-for-event-ds00\/\" target=\"_blank\" rel=\"noopener\">your goals for your event\u2019s growth in 2019<\/a>.<\/p>\n<p>But you\u2019re not the only one facing these challenges. In fact,\u00a0<a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\" target=\"_blank\" rel=\"noopener\">we surveyed more than 1,200 event professionals<\/a>\u00a0across the United States and Canada on their common struggles in 2019, and three core challenges rose to the top.<\/p>\n<p>Use these trends to brainstorm new ways to tackle your most persistent challenges \u2014\u00a0and take solace in the fact that\u00a0<a href=\"https:\/\/www.eventbrite.com\/blog\/ways-youre-an-event-planner-ds00\/\" target=\"_blank\" rel=\"noopener\">you\u2019re not alone<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/espacestudio.ca\/en\/the-top-challenges-facing-the-events-industry-in-2019\/#Challenge_1_Reaching_new_attendees\" >Challenge #1: Reaching new attendees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/espacestudio.ca\/en\/the-top-challenges-facing-the-events-industry-in-2019\/#Challenge_2_Insufficient_event_budgets\" >Challenge #2: Insufficient event budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/espacestudio.ca\/en\/the-top-challenges-facing-the-events-industry-in-2019\/#Challenge_3_Securing_sponsors_for_your_event\" >Challenge #3: Securing sponsors for your event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/espacestudio.ca\/en\/the-top-challenges-facing-the-events-industry-in-2019\/#What_else_is_ahead_for_events_in_2019\" >What else is ahead for events in 2019?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-url-key=\"eb-nav-challenge-1-reaching-new-attendees\" data-nav-title=\"Challenge #1: Reaching new attendees\"><span class=\"ez-toc-section\" id=\"Challenge_1_Reaching_new_attendees\"><\/span>Challenge #1: Reaching new attendees<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No doubt about it, the events industry is thriving. Nearly half (49%) of respondents say they plan to host more events in 2019.<\/p>\n<p>But with more events comes more challenges \u2014\u00a0and one in particular: finding new people to attend these new events. So it\u2019s no surprise that the number one challenge faced by event creators in the year ahead is reaching new attendees (56%).[\/vc_column_text][vc_message]<a href=\"https:\/\/twitter.com\/share?text=The+number+one+challenge+faced+by+event+creators+in+the+year+ahead+is+reaching+new+attendees+%2856%25%29.&amp;via=eventbrite&amp;related=eventbrite&amp;url=https:\/\/www.eventbrite.com\/blog\/event-industry-challenges-ds00\/\" target=\"_blank\" rel=\"noopener\">The number one challenge faced by event creators in the year ahead is reaching new attendees (56%).<\/a>[\/vc_message][vc_column_text]The solution? Refining your skills in marketing, promotion, social media, and community building. Kickstart your strategy for 2019 with the following free resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/essential-guide-social-media-events\/?ref=essential-guides\" target=\"_blank\" rel=\"noopener\">The Essential Guide to Social Media for Events<\/a><\/li>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/essential-guide-event-marketing\/?ref=essential-guides\" target=\"_blank\" rel=\"noopener\">The Essential Guide to Event Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/create-moments-connection-event\/\" target=\"_blank\" rel=\"noopener\">How to Create Moments of Connection at Your Event<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 data-url-key=\"eb-nav-challenge-2-insufficient-event-budgets\" data-nav-title=\"Challenge #2: Insufficient event budgets\"><span class=\"ez-toc-section\" id=\"Challenge_2_Insufficient_event_budgets\"><\/span>Challenge #2: Insufficient event budgets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though 4 out of 10 respondents say their budgets will grow in 2019, 33% of event professionals say they will struggle to make budgets stretch in 2019. Specifically, marketing and promotion is an area where people are struggling to keep spend lean, with 41% saying they\u2019ll be increasing spend in this area.<\/p>\n<p>To help your budget go further, it\u2019s critical to make every dollar count by mastering the art of budgeting. The following three resources will help you find new ways to tighten your budget without sacrificing your event\u2019s growth:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/event-budget-guide-ds00\/\" target=\"_blank\" rel=\"noopener\">The 2019 Guide to Master Your Event Budget<\/a><\/li>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/event-budget-template-ds00\/\" target=\"_blank\" rel=\"noopener\">Create Your Event Budget Template with These 5 Questions<\/a><\/li>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/small-teams-big-pay-off-how-to-maximize-your-event-budget\/\" target=\"_blank\" rel=\"noopener\">Small Teams, Big Pay-Off: How to Maximize Your Event Budget<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 data-url-key=\"eb-nav-challenge-3-securing-sponsors-for-your-event\" data-nav-title=\"Challenge #3: Securing sponsors for your event\"><span class=\"ez-toc-section\" id=\"Challenge_3_Securing_sponsors_for_your_event\"><\/span>Challenge #3: Securing sponsors for your event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Last but not least is the challenge of securing event sponsors, which 29% of event professionals share. These partners fund investments that let you use your budget on other necessities (like staff benefits, food and drinks, and insurance). But competition for sponsors is fierce.<\/p>\n<p>If you don\u2019t want to miss out on securing key sponsorship, you need to understand how modern sponsorship works. Get inside sponsors\u2019 minds with these free resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/win-sponsors-every-year\/\" target=\"_blank\" rel=\"noopener\">How to Win Sponsors for Your Event (and Bring Them Back Every Year)<\/a><\/li>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-sponsorship-course-certification\/\" target=\"_blank\" rel=\"noopener\">Event Sponsorship Course and Certification<\/a><\/li>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/2019-guide-event-sponsorship\/\" target=\"_blank\" rel=\"noopener\">2019 Guide to Sponsorship<\/a><\/li>\n<\/ul>\n<h2 data-url-key=\"eb-nav-what-else-is-ahead-for-events-in-2019\" data-nav-title=\"What else is ahead for events in 2019?\"><span class=\"ez-toc-section\" id=\"What_else_is_ahead_for_events_in_2019\"><\/span>What else is ahead for events in 2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gain a deeper understanding of the current state of the events industry and how your event compares in\u00a0<a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\" target=\"_blank\" rel=\"noopener\">The Pulse Report: 2019 Event Industry Trends<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;The Top Challenges Facing the Events Industry in 2019&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_single_image image=&#8221;4367&#8243; img_size=&#8221;full&#8221;][vc_column_text]At this point in a new year, your\u00a0event management resolutions\u00a0are faltering. Old challenges \u2014 and some surprising new ones \u2014 have already made you question\u00a0your goals for your event\u2019s growth in 2019. But you\u2019re not the only one facing these challenges. In fact,\u00a0we [&hellip;]<\/p>\n","protected":false},"author":191570323,"featured_media":4367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[1572],"tags":[],"class_list":["post-4366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-party"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/05\/Feature-Image-Blog-Post.png?fit=1100%2C480&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pciheA-18q","jetpack-related-posts":[{"id":5522,"url":"https:\/\/espacestudio.ca\/en\/business-for-mini-weddings-is-booming\/","url_meta":{"origin":4366,"position":0},"title":"Business for mini weddings is booming","author":"ESPACE STUDIO","date":"June 6, 2022","format":false,"excerpt":"Back in 2021, we spoke with Gretchen Culver of Minneapolis-based Rocket Science Events and Minne Weddings about the wedding industry and, specifically, about her pivot to planning mini weddings for couples. While business has picked up since we last spoke, Culver has also encountered challenges related to inflation and supply\u2026","rel":"","context":"In &quot;Micro Wedding&quot;","block_context":{"text":"Micro Wedding","link":"https:\/\/espacestudio.ca\/en\/category\/micro-wedding\/"},"img":{"alt_text":"Business for mini weddings is booming","src":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/06\/Business-for-mini-weddings-is-booming.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/06\/Business-for-mini-weddings-is-booming.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/06\/Business-for-mini-weddings-is-booming.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/06\/Business-for-mini-weddings-is-booming.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/06\/Business-for-mini-weddings-is-booming.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4360,"url":"https:\/\/espacestudio.ca\/en\/exceptional-event-partnerships-have-these-5-keys-in-common\/","url_meta":{"origin":4366,"position":1},"title":"Exceptional Event Partnerships Have These 5 Keys in Common","author":"ESPACE STUDIO","date":"May 9, 2022","format":false,"excerpt":"[vc_row][vc_column][vc_custom_heading text=\"Exceptional Event Partnerships Have These 5 Keys in Common\" use_theme_fonts=\"yes\"][vc_single_image image=\"4361\" img_size=\"full\"][vc_column_text]Venue managers face stiff competition when it comes to securing new event business. Winning return clients isn't easy either \u2014 even when organizers have repeated locations for years on end. The reality is that expectations of event planners\u2026","rel":"","context":"In &quot;Event Party&quot;","block_context":{"text":"Event Party","link":"https:\/\/espacestudio.ca\/en\/category\/event-party\/"},"img":{"alt_text":"Exceptional Event Partnerships Have These 5 Keys in Common","src":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/05\/iStock-622297602.webp?fit=800%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/05\/iStock-622297602.webp?fit=800%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/05\/iStock-622297602.webp?fit=800%2C450&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/05\/iStock-622297602.webp?fit=800%2C450&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5734,"url":"https:\/\/espacestudio.ca\/en\/how-dj-morrow-uses-balloons-to-make-unique-photos\/","url_meta":{"origin":4366,"position":2},"title":"How DJ Morrow Uses Balloons to Make Unique Photos","author":"ESPACE STUDIO","date":"June 25, 2022","format":false,"excerpt":"\u201cThe pieces I love the most are the ones that speak to real world issues,\u201d says balloon artist and photographer DJ Morrow about the favorites in his work. It\u2019s a complex process to create these intricate displays, but DJ finds it important to give them life. Photographing them comes with\u2026","rel":"","context":"In &quot;Wedding Videography&quot;","block_context":{"text":"Wedding Videography","link":"https:\/\/espacestudio.ca\/en\/category\/anniversary\/"},"img":{"alt_text":"How DJ Morrow Uses Balloons to Make Unique Photos","src":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/07\/1657302838_How-DJ-Morrow-Uses-Balloons-to-Make-Unique-Photos.jpg?fit=770%2C525&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/07\/1657302838_How-DJ-Morrow-Uses-Balloons-to-Make-Unique-Photos.jpg?fit=770%2C525&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/07\/1657302838_How-DJ-Morrow-Uses-Balloons-to-Make-Unique-Photos.jpg?fit=770%2C525&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/07\/1657302838_How-DJ-Morrow-Uses-Balloons-to-Make-Unique-Photos.jpg?fit=770%2C525&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5871,"url":"https:\/\/espacestudio.ca\/en\/wedding-planner-pedestrian-jobs\/","url_meta":{"origin":4366,"position":3},"title":"Wedding Planner &#8211; Pedestrian Jobs","author":"ESPACE STUDIO","date":"July 22, 2022","format":false,"excerpt":"Wedding Planner\u00a0 Plan unforgettably good weddings and events\u00a0 Work with one of the fastest growing wedding and events companies\u00a0 Full-time Planner role available, with flexibility to work from home\u00a0 \u00a0 About N\u016bdo At N\u016bdo, we aren\u2019t just a kick ass team of wedding planners, caterers and event designers, we also\u2026","rel":"","context":"In &quot;Micro Wedding&quot;","block_context":{"text":"Micro Wedding","link":"https:\/\/espacestudio.ca\/en\/category\/micro-wedding\/"},"img":{"alt_text":"Company logo","src":"https:\/\/i0.wp.com\/espacestudio.ca\/wp-content\/uploads\/2022\/07\/Junior-Sous-Chef-Chef-De-Partie.png?fit=376%2C376&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5215,"url":"https:\/\/espacestudio.ca\/en\/event-planner-andrew-roby-to-speak-at-the-engage-luxury-events-summit-in-new-orleans-digital-journal\/","url_meta":{"origin":4366,"position":4},"title":"Event Planner Andrew Roby to Speak at the Engage! 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