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By Kristi R. Garabrandt
\nThe Daily Jeffersonian<\/p>\n
CAMBRIDGE, Ohio \u2014 The Guernsey County\u00a0Sheriff’s Office\u00a0has taken to social media to foster goodwill and wish residents a Merry Christmas with a Christmas light show video, produced by dispatcher and videographer\u00a0Steve Schubert.<\/p>\n
The video features five deputies flashing their cruiser lights in sync to\u00a0Trans-Siberian Orchestra’s\u00a0”\u00a0Christmas Eve\/\u00a0Sarajevo.”<\/p>\n
Schubert, who had entertained the thought of doing the video for some time, decided to produce it after one of the dispatchers suggested he give it a shot.<\/p>\n
“So I got five of the deputies together one night in the parking lot when they were just going off duty and we were able to do what you see in the video,” Schubert said. “A lot of people think it’s choreographed which some of it was, but to get them all to do it right, it just wasn’t happening. So, a lot of that was edited.”<\/p>\n
According to Schubert, the video took approximately 30 minutes to film in the parking and three to four hours to edit.<\/p>\n
“When I was first thinking about it, I thought it was going to be a lot harder than it was,” Schubert said. “Don’t get me wrong, it was hard but, it didn’t take me as long as I expected it to take.”<\/p>\n
The video was posted to Facebook on\u00a0Dec. 11, and had more than 32,000 views and 1,000 shares as of last week.<\/p>\n
Schubert has already started planning a new Christmas lights video for next year. He will feature area fire departments and EMS in the video, along with deputies.<\/p>\n
Schubert is an 11-time international award-winning videographer. He got his start in\u00a0Washington DC\u00a0as a forensic videographer. He’s also done wedding videography and opened his video production company,\u00a0Schubert Productions.<\/p>\n
After about 10 years of running his company, Schubert decided to go to work at the sheriff’s office. He was spending his weekends working and wanted more time with family. Now he does videography on his own time, and strictly for the sheriff’s office.<\/p>\n
Schubert has also posted videos he has made the recent K9 memorial dedication, Christmas with a Deputy and the sheriff’s office lip sync challenge The Outsiders, which has had more than 362K views and won international awards \u2014 a 2021 Telly in the category of Non-Broadcast\/Public Relations\/Lip Synch Video, a Hermes Creative Awards in the Electronic\/Social\/Interactive Media Category, the Platinum Award and a 2021 Viddy Platinum Award.<\/p>\n
“It was an honor to win that one. We had over 500K views on that lip sync video,” Schubert said. “People commented from all over the country. When I first put it up, I didn’t expect that.”<\/p>\n
The lip sync video came about after\u00a0Guernsey County\u00a0residents started calling out the sheriff’s office to participate in the challenge.<\/p>\n
“Residents would post come on\u00a0Guernsey County\u00a0we want to see what you have,” Schubert said. So, with Schubert behind the camera, the office showed\u00a0Guernsey County\u00a0and the rest of the country just what they have with “The Outsiders” lip sync video.<\/p>\n
Shubert noted the videos and social media activity is to show the sheriff’s office care cares about the residents and community involvement is more than just policing the county.<\/p>\n
“Basically, the more we can show the public we are normal people and boost what the perception is about our office, the better the things we can do,” Schubert said. “We are out there also showing the kids that (deputies) are humans, especially with all this stuff that has been going on and shed a good light on the office.”<\/p>\n
Schubert also does the videos for Story Time with\u00a0Jeffrey Paden\u00a0and Friends.<\/p>\n
Story Time started in March, when a teacher contacted\u00a0Sheriff Paden\u00a0to request he read a story to the students, and do it online, due to COVID.<\/p>\n
According to Shubert, once he and Paden went into the recording room to do the story, it clicked with him that this was something they should be doing all the time. They started posting stories read by the sheriff and other first responders on the first and 15th of each month on their Facebook page. On special occasions, such as holidays, they post a couple of extra stories.<\/p>\n
The most recent storytime featured a reading of “How the Grinch Stole Christmas.”<\/p>\n
On\u00a0Dec. 24, an extra Story Time featuring Paden dressed as Santa reading “A Christmas Story” will be posted.<\/p>\n
“We are getting good comments from the school teachers,” Schubert said. “Their students love it.”<\/p>\n
Schubert is also part of the office’s Community Engagement Team which also includes Lt.\u00a0Dustin Best\u00a0who handles the office’s website, Dispatch Supervisor\u00a0Jeff Hannon\u00a0who updates the most wanted and road closings, and Dispatcher\u00a0Jaime Hopps\u00a0who handles the social media accounts on Facebook and Twitter.<\/p>\n