{"id":5654,"date":"2022-04-01T03:00:00","date_gmt":"2022-04-01T07:00:00","guid":{"rendered":"https:\/\/espacestudio.ca\/wedding-dresses-for-modern-brides\/"},"modified":"2022-04-01T03:00:00","modified_gmt":"2022-04-01T07:00:00","slug":"wedding-dresses-for-modern-brides","status":"publish","type":"post","link":"https:\/\/espacestudio.ca\/en\/wedding-dresses-for-modern-brides\/","title":{"rendered":"Wedding dresses for modern brides"},"content":{"rendered":"

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In 2020, London Fashion Week favourite Molly Goddard<\/a> introduced a made-to-order bridal collection. Goddard\u2019s brides have since married in acres of white tulle and crunchy taffeta, in bright blue with black ribbons, and in bespoke outsized veils. \u201cOne of our recent brides changed her dress in the evening for a green stiff tulle style based on one of our archive dresses and\u00a0a bright-pink veil,\u201d adds Goddard.<\/p>\n

The made-to-order offering has been so popular that next month sees the designer launch a bridal collection that can be bought off the peg \u2013 or rather, as it\u2019s available on its website, off-the-pixel. The range of 11 dresses includes floor-length and short styles, long-sleeved and one-shouldered, and is available in taffeta from Spain and\u00a0stiff and soft tulles from Italy, as well as smocked cotton voile. \u201cFor a lot of people, bridal is for those who don\u2019t buy designer clothes the rest of the time but love the clothes we make,\u201d says Goddard. \u201cThey\u2019ll\u00a0spend more money on their wedding dress.\u201d She\u2019s particularly proud of the range of sizing the brand offers, and says requests for sizes of 20 and 22 are growing. \u201cWe have also introduced more stiff tulle into the collection because it\u2019s one of the most inquired-about materials. People love the tulle, the smocking and the shirring.\u201d<\/p>\n

\"Molly<\/source><\/source><\/source><\/source><\/picture>
\n\t\t\t\tMolly Goddard eggshell taffeta Burnet dress, \u00a31,200, and soft tulle long veil, POA. Jimmy Choo leather Maelie 70 sandals, \u00a3475. Annoushka white-gold, diamond and aquamarine ring, \u00a316,500 \u00a9 Edd Horder
\n\t\t\t<\/figcaption><\/figure>\n

Goddard is one of several designers who have recently expanded or launched bridal collections \u2013 often with an unconventional flavour. Emilia Wickstead<\/a> creates bespoke, made-to-order and off-the-peg gowns as part of a bridal business that has grown 25 per cent since before the pandemic; later this spring she will open a new retail space with a dedicated bridal salon. Rixo<\/a>, the London-based brand known for its colourful print dresses, launched its first bridal collection at the start of 2021. There, brides can shop\u00a0for white jumpsuits, tuxedo suits, halterneck dresses, 1940s-style frocks and\u00a0miniskirts according to categories such\u00a0as Registry, Ceremony or Party.<\/p>\n

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The notion of a traditional wedding dress disappeared last year\u201d<\/p>\n<\/p><\/div>\n<\/blockquote>\n

\u201cWe\u2019re seeing a shift in our customers seeking out more understated bridal looks, deviating from the traditional go-to bridal designers,\u201d says Heather Gramston, head of\u00a0womenswear buying at Browns Fashion. \u201cThey\u2019re now more eager to try out a relaxed fashion spin from the conventional bridal attire, as they\u2019re not feeling the pressure to\u00a0plan large, grand weddings since the restrictions imposed during Covid-19<\/a>. Our edit aims to offer versatility \u2013 these pieces don\u2019t feel like a one-day-wear buy in the way a traditional wedding gown might, so you can easily reach for them for other occasions.\u201d<\/p>\n

Han Chong, founder and creative director of contemporary luxury brand Self-Portrait<\/a>, believes \u201cthe notion of a traditional wedding dress disappeared\u201d last year. \u201cThere\u2019s now a sense of independence and freedom in what women want to wear,\u201d he says. \u201cThey\u2019re wanting to look like themselves as opposed to feeling the pressure of projecting a certain image others might expect.\u201d Chong launched a small collection of bridal last season and has now scaled up to a range of 60 styles featuring romantic pleats and dramatic taffeta adorned with delicate trims and details. \u201cI\u2019ve created pieces that are freer, less formal and more modern,\u201d he explains.<\/p>\n

\"Molly<\/source><\/source><\/source><\/source><\/picture>
\n\t\t\t\tMolly Goddard tulle Alto bolero, \u00a31,400, and tulle Stratus dress, \u00a33,200.\u00a0Maria Black gold-plated silver Soho bracelet, \u00a3206, and Manhattan bracelet, \u00a3152. Ring, as before \u00a9 Edd Horder
\n\t\t\t<\/figcaption><\/figure>\n

Priscilla Royer, creative director of Parisian milliner Maison Michel<\/a>, has responded to the new wedding mood with the launch of a range of 15 white modern bridal headwear pieces, including a taffeta bucket hat and a pillbox with a short veil and a\u00a0giant bow that falls to the small of the back. Royer \u2013 who wore a black velvet dress over a white shirt with a black hat for her own wedding \u2013 says: \u201cThe shapes aren\u2019t too princessy, they\u2019re fuss-free. And the intention is that you can re-wear them again differently with another outfit. On a\u00a0sustainable level that\u2019s relevant to how we\u2019re living in 2022.\u201d\u00a0<\/p>\n

What kind of bride does she think will wear a bucket hat? \u201cA very free and\u00a0easy one! She won\u2019t be spending too much time on her hair. She\u2019ll be able to take it off and put it back on and dance.\u201d<\/p>\n